A Partnership for Digital Growth

The HubSpot Workbench for DINA’s Holistic Success

From strategic consulting to operational implementation: With a customized website relaunch in two languages and the full implementation of the HubSpot infrastructure, we have digitized DINA Elektronik GmbH’s marketing and sales processes to make them future-proof—ensuring maximum data transparency and optimized workflows at every level.

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DINA & Machine Safety

For more than 30 years, DINA has been developing and manufacturing custom-fit safety solutions for machines and systems.

INDUSTRY: Mechanical Engineering
LOCATION: Wolfschlugen, Swabia, Germany
MARKET: B2B

Objectives:

Transparent data structure across all business units
Optimization and relaunch of dina.de and dina.de/en
Sustainably optimized sales and marketing processes

High-performance, bilingual website designed for optimal user navigation

Setting up and scaling the entire HubSpot environment (Sales Workspace, Marketing, Content, and Service Hub)

Full data transparency and process optimization through automated workflows and new dashboards

The Challenge

Structured Sales and Marketing Processes Through a Seamless System

To lay the foundation for data-driven and future-proof market development, DINA faced the challenge of consolidating fragmented processes and digitally mapping the customer journey. Together, we defined the key challenges:

Comprehensive redesign of the company website in two languages (dina.de / dina.de/en)
Development and integration of the Sales Workspace, Marketing Hub, Content Hub, and Service Hub
Establishment of a functional, automated lead handoff from marketing to sales
Structuring and ongoing optimization of internal sales processes
Creation of targeted reports, dashboards, and automated workflows

The Solution

Comprehensive Consulting and Operational Implementation on an Equal Footing

The foundation for success in modern B2B marketing and sales lies in the precise translation of strategic concepts into functional, technical processes.

Through our collaborative partnership—acting as an extension of their marketing and sales team—we redesigned the HubSpot architecture from the ground up. Working in close coordination, we not only provided strategic guidance on the processes but also implemented them directly on the operational level. Supplemented by hands-on onboarding training, we ensured that the entire team could use the new tools efficiently from day one and that the processes mesh seamlessly in their day-to-day work.

The Achievements

Maximum transparency and an improved user experience at every level

In addition to the successful, bilingual relaunch of the website, the teams are benefiting above all from significantly improved user-friendliness. Customers can navigate dina.de and dina.de/en intuitively and easily access all relevant information, which noticeably strengthens the digital brand perception.

Behind the scenes, the implementation of a completely new dashboard structure ensures absolute clarity regarding all marketing KPIs in real time. Combined with transparent, modernized sales processes and automated workflows, DINA now has a scalable system that makes sales and marketing measurably more successful—supported by a consistently respectful collaboration on equal footing.

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“We would like to express our heartfelt thanks for the trusting collaboration, which has consistently provided us with fresh ideas and valuable inspiration. Thanks to your support, we now have a modern and appealing website where our customers can navigate intuitively and access all relevant information quickly and easily.”

Samira Krause

Chief Marketing Officer