Das Online Marketing und Sales Lexikon

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A

Above the fold

ALT Tag

Ankertext

Average Page Speed

Affiliate Marketing

A/B Testing

B

Backlinks

Below the fold

Bounce Rate

Buyer Persona

C

Click-Trough-Rate (CTR)

Content Marketing

Content Marketing Strategie

Conversions

Conversion Rate

Cost-per-Click (CPC)

Cost-per-Mille (CPM)

Cost-per-Action (CPA)

Conversion Rate Optimization

Crawler

Core Web Vitals

Content Marketing Formate

D

Domain

Domain Authority

E

Exit Rate

F

Focus Keyword

Frequently Asked Questions (FAQ’s)

FAQ Markups

G

Google Analytics

Google Search Console

Growth Hacking

H

Hreflang

Headings

Hubspot CMS

I

Inbound Marketing

Impressions

K

Klickpfad

L

Landing Page

Lead Scoring

Lead Generierung

LinkedIn Ads Targeting

M

Marketing Automation

Minify Script

Meta Description

Marketing Qualified Lead (MQL)

N

Net Promoter Score

No Follow

P

Page Speed

Pay-Per-Click (PPC)

PageRank

Progressive Web Apps

Podcast

Pillar Page

R

Responsive Website

Robots.txt

S

Sales Funnel

SEO Check

SEO

Search Engine Result Page (SERP)

Sitemap

Snippet

Story Telling

Strukturierte Daten

SEA

SEO Meta Tags

Sales Qualified Leads (SQL)

Sales Accepted Lead (SAL)

Sales Returned Lead (SRL)

Scroll Tiefe in Google Analytics

T

Tracking Code

U

URL

V

Voice Search

W

Website-Komprimierung

WDF*IDF